What Is A rule? – The Concept Behind It

What Is A rule? – The Concept Behind It




The concept of what is a rule is not only restricted to sales, but extends to fields like internet and writing in addition. From a business viewpoint, it is important to ensure that a shared language is followed throughout the organization, so that everyone is aware of what is a rule and in what context it is used. Marketing and sales departments often come to a divergence regarding exactly what is a rule.

The Business Perspective?

Sales leads represent the initial stage of the selling course of action and are generic in character, i.e. as opposed to being sold to brands or companies, these purchases are made by individuals. This definition explains the purpose of the rule but what is a rule itself?

Explanation Of What Is A rule

A rule is a possible sales contract obtained either by direct advertising, or by the referral of an existing customer. for example, it could be an inquiry about products at exhibitions or trade shows.

The follow up and closing of these leads is the responsibility of the sales department while; the generation of such leads is handled by the marketing department. Three concepts come into play when we talk about acquiring leads to ensure success in the market place.

rule generation: what is a rule related to and what marketing activity can be conducted to promote it? Sales rule generation is done on the basis of demographic data while; marketing rule generation is brand specific and limited to a specific advertiser.

rule nurturing: what are the practices to be followed to deal with possible leads?

rule sourcing: what software ranks the importance of leads to the company?

Generating Leads

rule management ensures the smooth working of all these three phases of a possible contract in order to clarify what is a rule, what is its value, how it can be moved forward, and how its management can be assessed.

In the modern era, where internet has become the confront of B2B and B2C marketing, rule generation via the internet is on the rise with methods involving search engine optimization, viral videos and images, article marketing and most importantly social networking.

These actions ease online rule generation that aim to attract consumer interest regarding a product or service via the internet. Given the abundance of opportunities, products or sets obtainable on the internet, generating interest of a new customer is quite a hefty task.

Organizations make use of online leads for their reward programs, to construct loyalty programs and to draft member acquisition strategies to attract new customers and to retain existing ones. Organizations pay heavy amounts to telemarketers and advertising agencies to generate leads.

Hence the assistance those leads have in the company’s standing in the market place needs to be calculated. This can be done by assessing the quality of the leads generated measured by the inclination that develops in an inquirer to take the next step towards the buy.

Conclusively, organizations can put themselves in a better place to acquire more sales if they understand what is a rule, and propel that message across the complete organization to ensure everyone is on a shared ground.




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