New Summary obtainable for Overfished Ocean Strategy

In Overfished Ocean Strategy, Nadya Zhexembayeva outlines principles for business survival in a new world. The planet is running out of resources for production, in addition as space for the trash generated by the current linear, throw-away economy. The free market will self-destruct unless people change to a circular economy, in which waste becomes a resource. Those who respond to this new reality with disturbing innovation gain a meaningful competitive advantage. Zhexembayeva sidesteps “green” businesses, recommending instead an complete economy that emulates the ultimate recycler: character. Instead of fixating on the competition, businesses must think in terms of the global value chain. Businesses will sell solutions instead of products, and lean, flexible business models will replace cumbersome business plans. Interdepartmental strength games must disappear, yielding to an organization-wide mindset. Business innovators have already begun the change.

Nadya Zhexembayeva blames the linear, throw-away economy of the Western world for the current environmental and economic difficult situation: dwindling resources and overflowing landfills. She calls for a paradigm change producing disturbing innovation, but paints a hopeful vision of the future–if enough businesses insure their survival by adopting the five principles of her Overfished Ocean Strategy:

  1. Line to course of action: imitate character by treating waste as a resource, not trash.
  2. Vertical to Horizontal: shift focus away from the competition and concentrate on the global value chain.
  3. Growth to Growth: stop measuring growth by quantity of products sold, and concentrate on selling value and meaning.
  4. Plan to form: abandon stiff business plans and develop an inventive, resilient business form.
  5. Department to Mindset: override compartmentalization with a new mindset in which everyone, at every level of the organization, strives toward the same goal.

Overfished Ocean Strategy offers a substantial form for business survival in a resource-deprived, over-trashed world. The book is best read straight by, however, chapter overviews make skipping around easier. Each chapter contains insights from other supplies; chapters three by seven each end with a list of resources for further information. Graphs, charts, illustrations, and the occasional photo clarify points. Case studies of more than 30 companies, from several continents and representing widely varying fields, illustrate Zhexembayeva’s principles. The book is a must-read for business leaders interested in the environmental impact of innovation as it relates to the success of their companies.

Dr. Nadya Zhexembayeva is professor of sustainable development at IEDC-Bled School of Management in Slovenia. She is also a business owner who stays active in real estate, investment, and consulting. ENRC PLC, Erste Bank, Henkel, Knauf Insulation, and Vienna Insurance Group are among her recent clients. She is also vice president of Challenge: Future, a global youth think-DO-tank. She earned a doctorate in organizational behavior from Case Western save University’s Weatherhead School of Management. Dr. Zhexembayeva is a native of Kazakhstan.

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