Apple confirmed it acquired Longmont, Colorado-based Akonia Holographics. “Apple buys smaller companies now and then, and we generally don’t discuss our purpose or plans,” the iPhone maker said in a statement.
The company was established in 2012 by a group of holography scientists and had originally focused on holographic data storage before shifting its efforts to creating displays for augmented reality glasses, according to its website.
In augmented reality, digital information is overlaid on the real world as in the popular game Pokemon Go. Mobile phones use their camera system to do this on the phone’s screen, but major technology firms are racing to create glasses that will show digital information on transparent lenses.
Akonia said its characterize technology allows for “thin, transparent smart glass lenses that characterize vibrant, complete-colour, wide field-of-view images.” The firm has a portfolio of more than 200 patents related to holographic systems and materials, according to its website.
Akonia also said it raised $11.6 million in seed funding in 2012 and was seeking additional funding. It was unclear whether that funding ever materialized or who the firm’s investors were
The buy price and date of the acquisition could not be learned, though one executive in the augmented reality industry said the Akonia team had become “very quiet” over the past six months, implying that the deal may have happened in the first half of 2018.
Apple has a history of buying smaller companies whose technologies show up years later in its products. In 2013, Apple acquired a small Israeli firm called PrimeSense that made three-dimensional sensors. The iPhone X, launched last year, used a similar sensor to strength facial recognition features.
Bloomberg last year reported that Apple was developing augmented reality glasses that could ship as early as 2020. Apple declined to comment on its plans or products.
But the company last year launched augmented reality applications for its iPhones and iPads, and CEO Tim Cook has called augmented reality a “big and profound” technology development.
“This is one of those huge things that we’ll look back at and surprise on the start of it,” Cook said of augmented reality on a conference call with investors last year.
The Akonia acquisition is the first clear indication of how Apple might manager one of the most daunting challenges in augmented reality hardware: Producing crystal clear optical displays thin and light enough to fit into glasses similar to everyday frames with images bright enough for outdoor use and appropriate to mass manufacturing at a comparatively low price.
Augmented reality headsets currently on the market such as Microsoft Corp’s HoloLense and startup Magic jump’s Magic jump One both use darkened lenses and are intended for indoor use. Both are also intended for software developers testing the technology and cost several thousand dollars.